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There’s no question that mobile devices have become a staple in everyday living around the world. Now more than ever it’s important that websites be optimized for mobile devices. A mobile friendly website can increase sales, generate more traffic, and boost customer engagement. It’ll give you an edge over the competition, too.

In 1997, there were approximately 1 million websites, and 10 years later, there were 150 million.  In 2007, there were about 1 million mobile websites, and the number is supposed to reach 150 million by 2017. It is clear that mobile friendly websites are going to increase exponentially in the years to come.

The internet started on the PC but with more than 3 billion mobile phones being used world wide, we are soon approaching a time when many people’s first internet experience will be through a mobile device. These rapid changes have left the business world with no choice other than to adapt to them.

The heavy increase in web browsing on mobile devices has made Google take whether or not a site is mobile friendly as big deciding factor on how your website gets indexed and ranked.  As of April 21, 2015, Google Search expanded its use of mobile-friendliness as a ranking signal. This change affects mobile searches in all languages worldwide and has a significant impact in Google Search results.

You can check to see how mobile friendly your website is with Google’s Mobile-Friendly Test tool.

Reasons You Should Upgrade to an Optimized Mobile Friendly Website

A Responsive Mobile Friendly Website Gets More Traffic

With one-quarter of global web searches conducted on a mobile device by over a billion users worldwide, mobile websites are just as important, if not more so, than desktop versions. Multiple sources report that smartphone users are engaging with mobile websites and apps while watching TV, commuting to work, and simultaneously while using a computer.

As Google made clear with last year’s Hummingbird update the future of search is mobile and websites that aren’t usable on handheld devices will see their search rank suffer for it.  Having a mobile friendly website will help your website SEO as it helps improve rankings on mobile friendly search engines such as Google or Yahoo.

Potential Customers Can Find Your Business Using GPS on Their Phones

GPS is a very useful technology. It is used by many mobile users to find out necessary things or directions. They also use it to find nearby services, restaurants, or businesses. If there is no mobile site available for your business then you may potentially lose a customer right in your own area.

Faster Loading Speed For Your Website on Mobile Devices

Speed is important because as previously mentioned, time is limited. A normal website that isn’t mobile optimized will render very slowly on your mobile device or in worse case scenarios, it may not load at all. A mobile friendly website will load quickly because the code is structured in a way that it is compatible with mobile devices. To prove the point, studies show mobile website users will abandon a page if they have to wait more than 6-10 seconds.

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The Growing Importance of Mobile Website Optimization
Source: The Growing Importance of Mobile Website Optimization Infographic